Café Joe is our premium range of ethically traded Rainforest Alliance certified coffee.
Rainforest Alliance certification stands for a sustainable future for tea and coffee farming and is an independent guarantee that high social, economic and environmental standards are being met, without damaging their environment and without depleting vital natural resources.
Coffee and Tea produced in line with the ideals of sustainability conserve wildlife, protects farm workers and helps farmers improve their incomes and their quality of life.
All our Café Joe coffee blends are from traceable farms and sourced directly from the growers. This way, we can ensure that the farmers, their families and communities have full benefit of our purchases.
This coffee roast gives our Café Joe coffee a well balanced taste with not too much bitterness. An ideal coffee for drinking at any time of the day.
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour.
More than 25 million people in the tropics depend on coffee, a crop that is the economic backbone of many countries and the world's second most traded commodity after oil. Coffee is farmed on about 30 million acres worldwide, an area larger than Portugal. Most of the farms are in areas regarded as high priorities for conservation.
In 1993, the Rainforest Alliance and its partner groups in the Sustainable Agriculture Network (SAN) demonstrated that traditional, forested coffee farms are havens for wildlife. Now, coffee lovers everywhere can support farmers who maintain these rainforest refuges simply by buying beans stamped with the Rainforest Alliance Certified™ seal of approval.